JUMP THE GAP
 

When lightning
strikes life

A gap is an opening, a space between objects or points, people or things, actions or stories. An interruption of continuity, a missing piece of the puzzle, a disconnect between systems or exclusion based on (in)difference. In this pure thought lies the essence of Jump the Gap and the ambition of Janne Baetsen to cut through today’s wor(l)d wide web and reveal how a universe of possibilities can arise from the unifying and simplifying force of interaction.

Janne Baetsen brings an interconnected approach to communications, creation and change. One that places value over volume, purpose over product, meaning over matter, and relevance over ROI while breaking through the isolating walls of opposites.

 
 
By questioning the status quo and identifying emerging opportunities of change, I turn exciting ideas into value-driven realities, and create storylines, interactions and ecosystems to build enduring entities. Across borders, timeframes, disciplines and industries.
 
 
 

At The Heart of Reality

How to communicate, co-create and change in the next Era of Interaction.

 
 
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changing change

Services

With a passion for building research-based playgrounds and interdisciplinary collaborations, and a history of leading successful strategies and cross-functional teams, Janne Baetsen draws energising lines to stand out, connect, and engage.

 
My approach to branding and innovation – no matter the medium, audience, product or purpose – is to discover points of tension, potential and interaction.

Research + Potential Analysis

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Strategy + Futures Fluency

Social Awareness + Innovation Capacity

Relationship Centric + Systems Thinking

 
 

It’s A LiveWired World

From competitive to collaborative,
and confusion to clarity.

 
 
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Projects + more

From identity development, brand strategies to cultural events and city-wide collaborations: Janne is renowned for establishing synergising relationships and challenging conventions about the way we think, behave, and communicate to develop an interactive dialogue within today's and tomorrow’s worlds. 

Selection projects (2016-2018, updates will follow soon).

 

Expertise

–  Concept Development & Strategy
Brand Core + Audience Engagement
Trend Forecasting & Research
 Cross-Cultural + Change Consultancy
–  Context, Concept + Content
Critical, Anticipatory + Systems Thinking
  Interdisciplinary Collaboration
  Relationship & Project Development

 
 
 
 
 

freedom of the unknown + ambition of we

We are the intergeneration that has the imagination to let go and the courage to invest in loss.

 
 
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Living (beyond) the story

As the shift from storytelling to storyliving has become a reality due to immersive technology: those who understand the nature, potential and power dynamics of social interaction will shape tomorrow’s world and global economy - which can be considered a frightening and hopeful scenario at the same time. Time to clear the fog and unravel today’s storylines to build new beginnings for alternative futures. Whether in the name of branding, design, art, science, education, technology or any other name.