JUMP THE GAP
JUMP THE GAP
Janne Baetsen
 
 

framework

LiveWired

Janne Baetsen is renowned for her creative, language-solving attitude and ecosystem thinking to deliver mind and behaviour-altering questions, playgrounds and solutions. She loves to challenge traditional insights, reframe storylines and redefine progress by building integrated concepts to fuel the collective potential of design, art, science, culture, technology and education. Her unique approach to attention and interaction, has resulted in various innovative brand strategies, multidisciplinary collaborations, sustainable frameworks and forecast narratives. 

 
 
“As a lifelong explorer of the unknown, my passion is to research and discover possibilities of reality that are hidden from (or by) our view while weaving alternative futures into today’s strategies, stories, minds and actions.”
 
 
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Pillars of Growth + Change

Janne uses a unique LiveWired framework to implement sustainability at the heart of any strategy, embracing change as a continuum and ever-evolving process, driven by trust, opportunity, freedom, and interaction. If you want to know more about the LiveWired framework, get in touch.

 
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IDENTITY

Playfield + Dimensions of Purpose. 

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INFLUENCE

Playfield + Dimensions of Value.

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INTERACTION

Playfield + Dimensions of Meaning.

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INSIGHT

Playfield + Dimensions of Relevance.

 
 

Dance to the beat

Placing value over volume, purpose over product, meaning over matter, and relevance over ROI.

 
 
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Services

Changing Change

In a world in transformation, change can no longer be managed with a linear, A-to-Z, and start-to-end mentality. There are no one-point-in-time-fixes or one-size-fits-all approaches anymore. It’s an accelerating and ongoing process that cuts across today’s future-focused view and fairytales of growth, and demands a life-oriented mindset (and heartbeat). Therefore, to know thyself and other selves remains as important - if not more - as in Ancient times. By adding cognitive science, linguistics and philosophy into the mix, Janne Baetsen aims to reveal a whole new, exciting playfield for brands, companies, institutes and (young)individuals to explore, build upon and thrive. Ready to raise your game?

 
 
“I am continuously on the lookout to identify new perspectives and engagement methods to build (on) desired, trustworthy and valuable realities.”
 

Research + Potential Analysis

  • Conducting comprehensive research to enable the execution of (change) strategies and transformational experiences, and the exploration of alternate questions and future trends/literacies.

  • Contributing to a more profound insight into the relationships, environments, identities and communities of today’s world through extensive research, experimental projects, multi-disciplinary collaborations and educational frameworks.

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Strategy + Futures Fluency

  • Building vision and increasing engagement through facilitating strategic planning and futures fluency, and by creating collaborative solutions and interactions between cultures, audiences, ideas, values, and products.

  • Utilizing distinctive branding, communications and project strategies resulting in holistic frameworks for the sustainable development of identities, tone of voices, dialogues, and ecosystems.

Social Awareness + Innovation Capacity

  • Addressing opportunities and social issues within the context of technology, communication, design and education, and delivering support to individuals, institutes, governments, and companies to aid their (digital) development.

  • Aligning product-making with social-shaping by understanding and addressing the human behind the consumer, while being adaptable to change and the speed of digitalization, conversation and culture.

Relationship Centric + Systems Thinking

  • Identifying client requirements while developing an A-to-Z/Z-to-A approach to reveal today’s and tomorrow's potential of companies, institutes, communities, and individuals.

  • Developing the required environment to fuel collaboration and innovation, and managing all project phases from initial concept to completion in line with required outcomes.

 

Expertise

Strategic Forecasting / Research / Cross-Cultural + Change Consultancy / Brand Core / Audience Engagement / Context, Concept, Content + Creation / Critical, Anticipatory + Systems Thinking / Interdisciplinary Collaboration / Relationship & Project Development